Micro Irrigation Solar Pump system project (MISP)

MISP IMPLEMENTATION WORK PLAN – 2018

—Introduction

—The implementation plan will use a commercial approach, where the beneficiaries will get the MISP system at an affordable cost. The approach will consider a hybrid of cash and PAY-AS-YOU-GROW payment models

—NGAO implementation team formed a team of field officers (LME) with a sales and marketing strategy to ensure effective and speedy adoption of MISP by farmers.

—Objectives

Socio-Economic

  • —Enhance reduction of manual work, cost for water pumping and improved expenditure of time
  • —Promote increased agricultural productivity and income due to improved access to water and farm mechanisation
  • —Employment creation along MISP value chain; involvement of last mile entrepreneurs
  • —Promote new and innovative forms of financing and service models; PAY-G

Environmental

  • —Climate mitigation; No greenhouse gas emissions
  • —Solution to climate change impacts; Potential for adaptation to climate change by mobilising groundwater resources when rains fail, or rainfall patterns are erratic

—Payback

In Kenya; —Suppliers of MISP claim a payback period of between 1 and 2 years, sometimes even less (at subsidised prices) for MISP irrigating 1-2 ha fruits and vegetables)

—FAO, 2018

—Implementation approach

—The structure of the implementation plan will take two scenarios:

Scenario 1

  • ——Ngao staff to comprise of project manager, project assistant and field officers
  • —The staff will participate directly in identifying farmer clients
  • —Implementation approach

Scenario 2

  • ——This will be the model of focus in the long-term
  • —For sustainability of the project, NGAO will build a network of MISP LMEs

—Advantages of Last Mile Entrepreneur (LME) model

  1. —They will be the custodian of MISP systems within the reach of farmers
  2. —Great understanding of the farmers’ geographical areas hence knowledge of potential clients
  3. —Available for answering any technical queries, after sales services, follow-ups to clients on behalf of NGAO
  4. —Point of contact for organising farmer learning conversations

—Target areas/Counties

Western Kenya

  1. —Bungoma
  2. —Busia
  3. —Kakamega
  4. —Vihiga

Central Kenya

  1. —Nyandarua
  2. —Laikipia

Riftvalley

  1. —Uasin-Gishu, Trans-Nzoia

Lower/Upper Eastern

  1. —Machakos, Makueni and Kitui

Nyanza region

  1. —Homabay
  2. —Kisumu
  3. —Siaya—

—Strategy/Activities

—Recruitment of LMEs;

¢Apply ABCD model: Target already existing solar entrepreneurs (dealing with large solar home systems)

¢Farmer Saccos

¢Community opinion leaders

¢Farm Agrovets

—Community awareness creation through farmers learning conversations

  1. —Market Activation and demos
  2. —Target smallholder farmer organisations, Saccos
  3. —Trade shows
  4. —Door to door
  5. —Social media marketing (MISP Facebook page)

—Sales targets

  1. —Target 500 farmers annually with a sales volume of 500 MISP systems per year (40-50 pumps) in a month
  2. —Recruit 25 LMEs in the first quarter of the project
  3. —Each LME to sell at least 2 systems per month

—Monitoring & Evaluation

  1. —Field officers to collect sales reports from LMEs and present them to NGAO office
  2. —Monitoring and reporting system to capture the details of the LMEs or (Seller) and the client
  3. —Seller: Name, ID, Phone, region
  4. —Client: Name, phone, region/county, ward, serial of product, cost, payment mode (cash, pay-g)
  5. —Project manager prepares summary to director, donors

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